Weeks with location-specific reels (Vale do Lobo W6 +36, Rocha W12 +25) consistently outperform lifestyle or team content for Instagram follower growth.
Podcast episodes average 8-11 min watch time. Algorithm distributes 60-80% via recommendations. Most reliable platform for deep engagement.
CTOR fell from 7.85% (W3 peak) to ~3.7% baseline. Story-first formats recover to ~4%, but informational sends drop below 3.5%.
W2's immigration post delivered 69k views but attracted toxic audience, troll comments, and zero qualified leads. Followers churned within 2 weeks.
W3 Portuguese learning webinar: 168 registrants → 11 applicants → 1 sale. W7 Insurance: 83 RSVPs, 36 attendees. High-value content beats virality.
12%+ of Facebook audience from Nepal, Bangladesh, Timor-Leste since W8. Possibly bot follows diluting algorithm targeting. Instagram demographics remain clean.
Across 12 weeks, all platforms combined delivered ~340k content views. Instagram and Facebook were primary drivers, with YouTube providing quality depth.
Averaging ~10 leads/week. Best weeks correlated with relocation-focused content and webinar promotions, not viral spikes.
W2's viral spike inflated W2-W5 numbers. True organic baseline established W6-W12 at ~15-23k views/week. This is the real benchmark going forward.
Consistent follower growth averaging +15/week organically. Clean demographics (40% Portugal, 15% US, 12% UK). Best platform for qualified audience.